Effective Date: April 24, 2024
Last Updated: April 24, 2024

At Oxmoor Bourbon Company (“Oxmoor Bourbon”, “we”, “our”, or “us”) we care about your privacy. Thank you for taking the time to read our privacy policy (“Privacy Policy”). This Privacy Policy covers all Personal Information processed by our website (the “Site”), and our services (together with the Site, the “Services”). If our privacy practices for certain services differ from those explained in this Privacy Policy, we will let you know at the time we ask for or collect your information.

It is our policy to comply with all applicable privacy and data protection laws. This commitment reflects the value we place on earning and keeping the trust of our customers, business partners, and others who share their data with us.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. We may make changes to the Privacy Policy from time to time. We, therefore, encourage you to check the Privacy Policy periodically for updates.

We cover a lot of ground in this Privacy Policy. Please use the links below to navigate to later sections of the Privacy Policy of interest to you.

• What is Personal Information
• Our Services are for Users Over the Age of 21
• Information We Collect
• Reason for Processing Your Personal Information
• Disclosure of Your Personal Data
• Cookies and Automatic Data Collection Technologies
• Third Party Links
• Interest-based Advertising
• Retention
• Your Rights and Choices
• Data Security
• Your California Privacy Rights
• Your Kentucky Privacy Rights
• Changes to This Privacy Policy
• Contact Us

1. What is “Personal Information?”

Personal information means any information that’s about you. This information can be your name, your email address, your contact information, and anything else that tells someone something about you. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us from the Contact Us section.

2. Our Services are for Users Over the Age of 21

Oxmoor Bourbon is committed to safe, responsible drinking. Our Services, as well as our products, are intended for individuals who are over the age of 21. We do not knowingly collect personal information from anyone under the age of 21 through our Services. If you are under the age of 21 and you have indicated that you are over the age of 21 in order to access our Site, you must stop using our Site. Under no circumstances may you submit personal information through our Site if you are under 21 years of age. If we learn that we have collected personal information from anyone under the age of 21, we will delete that information. If you believe we might have any information from or about someone who is under the age of 21, please contact us using our Contact Us details.

3.Information We Collect

Through our interactions, we may collect different kinds of Personal Information about you which we have grouped together as follows:

a. Information You Provide Us:

• Personal Identification Data includes your first name and last name, email address, your billing address, phone number, your home country, Internet Protocol (IP) address, age, gender, interests, or similar identifiers.
• Communication Data includes your discussion with our customer support, other communications you send us, and your feedback that you communicate to us via email or social media.
• Profile Information includes your username and password, purchases or orders made by you, your interests, your wish list, preferences, and survey responses.
• Marketing Data includes names, mailing addresses, and email addresses.
• Technical Information. Examples include internet protocol (IP) address, your login information, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Services.
• Usage Information. Examples include information about how you use and interact with the Services.
  

b. Information Automatically Collected by Technology:

In addition, to the information you provide to us, we may automatically collect certain information about your equipment, software, and browser to provide you with an efficient and personalized experience. This information includes:

• Device Data which includes the device’s hardware information, operating system, platform information, browser type, language information, and browser plugin types.
• Site Usage Data which includes information about how you use our Site and our Services.

c. Information Collected from Third Parties:

We may collect personal or anonymized information about you from third party companies that provide products and services that are used in together with our Site or our Services. For example, we may collect information from social networking sites, such as Facebook including your name, your social network username, location, gender, birth date, email address, profile picture, and public data for contacts, if you connect with the Oxmoor Bourbon account on such social networks.  

d. Aggregated Data:

We may also collect, use, and share aggregated data such as statistical or demographic data for any purpose (“Aggregated Data”). Aggregated Data could be derived from your Personal Information, but Aggregated Data is not considered Personal Information, as this data will not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing our Site and Services. However, if we combine or connect Aggregated Data with your Personal Information so that it can directly or indirectly identify you, we treat the combined data as Personal Information which will be used in accordance with this Privacy Policy.

We do not collect any special categories of sensitive Personal Information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, genetic and biometric data, and precise geolocation data). Nor do we collect any information about criminal convictions and offenses.

4. Reason for Processing Your Personal Information

Your Personal Information is used by us for the purpose it was collected, such as responding to your inquiry or completing your transaction for our Service. In some cases, Personal Information is required to perform certain functions. You voluntarily decide if you want to provide us with your information. You may be asked to provide your Personal Information to:

• Complete a transaction with us for Services, including to process payments and refunds and to deliver Services as requested;
• Book a historical tour and tasting experience;
• Plan and manage our contractual relationships with our vendors;
• Subscribe you to our Services;
• Send you newsletters or special offers you sign up for;
• Inform you of new features, functionality, services, products, and other promotions, if you agree to such notifications;
• Respond to questions or comments from you;
• Provide customer support;
• Detect, prevent, and address technical issues;
• Gather analysis or valuable information enabling us to monitor the usage of our Site;
• Improve our Site and Services;
• Post your testimonials on our Site;
• Address legal issues, including (i) complying with our obligations to retain certain business records; (ii) establishing, exercising, or defending legal claims; (iii) complying with laws, regulations, court orders, or other legal processes; (iv) detecting and preventing fraud or intellectual property infringement claims, violations of our contracts or agreements, violations of law, or other misuses of our Site or Services; and (v) protecting our rights or property, or yours or others’ health, safety, welfare, rights, or property; and
• Allow you to exercise your data privacy rights.

In addition, we may process your personal data for the following reasons:

• To carry out our obligations and enforce our rights.
• In any other way we may describe when you provide the information.
• For any other purpose with your express consent.

We may use information that is not Personal Information for any purpose. For example, we may aggregate usage data from many people in a way that does not identify any individuals to calculate the percentage of users accessing a feature on our Site. Such aggregated or anonymized data will not identify you or be traced back to your Personal Information.

5. Disclosure of Your Personal Information

We may disclose your contact information, communication information, usage information, and information from surveys to the following third parties:

• Our corporate affiliates. Our affiliates and subsidiaries will use your information in a manner consistent with this Privacy Policy and applicable data privacy laws.
• Any subcontractors, who may assist us to operate the Site or perform the Services, are required to collect, use, retain, or process information in compliance with applicable data privacy laws.
• Co-sponsors. We may disclose your information in connection with co-branded promotions and events with the associated co-sponsor.
• Regulatory entities. We will disclose your information if we have a good faith belief that the disclosure is necessary to comply with any applicable law or legal process, to comply with any court order, to prevent fraud or imminent harm, to ensure the security of the Site, and to protect Oxmoor Bourbon rights.
• Third parties for mergers. We may disclose your information in connection with mergers and reorganization. In such cases, we will take appropriate steps to protect your information.

We may also share your Personal Information with your consent or at your express request. We may share anonymized or Aggregated Data internally and with third parties for any purpose. Such information will not identify you individually.

6. Cookies and Automatic Data Collection Technologies

Our Site may use automatic data collection technologies to distinguish you from other Site users. This helps us deliver a better and more personalized experience when you browse our Site. It also allows us to improve our Site by enabling us to:

• Estimate our audience size and usage patterns.
• Store your preferences, so we may customize our Site according to your individual interests.
• Recognize you when you return to our Site.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. For information about managing browser settings to refuse cookies, see Your Rights and Choices.
• Web Beacons, Pixel Tags, Clear Gifs. Our Site pages and emails may contain small transparent embedded images or objects known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count website page visitors or email readers, or to compile other similar statistics such as recording website content popularity or verifying system and server integrity. For information about managing web beacons, see Your Rights and Choices.

For more details about our use of cookies, see our Cookie Policy.

7. Third-Party Links

Our Site includes links to other websites whose privacy policies may differ from this Privacy Policy. If you submit Personal Information to any of those sites, such information is subject to third party privacy statements. We strongly encourage you to carefully read the privacy statement of any website you visit.

8. Interest-based Advertising

Some content or applications on our Site, including advertisements, are served by third parties, including advertisers, ad networks, and servers, content partners, or application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Site. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. Our partners may use non-cookie technologies on which browser settings that block cookies might have no effect. Your browser may not permit you to block such technologies. For this reason, keep in mind that you can block the collection and use of information related to you by advertising companies for the purpose of serving interest-based advertising by visiting the following platforms of self-regulatory programs of which those companies are members:

• The NAI’s opt-out platform is available here.
• The DAA’s opt-out platform is available here.

9. Retention

We will retain your Personal Information as reasonably necessary for the disclosed purpose. The retention periods for each category of Personal Information, including sensitive information, vary depending on compliance with relevant laws, your request for deletion, and our retention policies. For example, we may need to retrain your Personal Information to comply with our legal or reporting obligations in accordance with the laws or to defend against claims or for internal analysis purposes (such analysis purposes are generally subject to shorter retention periods, whenever possible). Consequently, it is not possible for us to provide a definitive length of time. Our retention periods are determined by using and balancing the following criteria:

• The volume, nature, and sensitivity of your information;
• The potential risk of unauthorized access, use or disclosure, or misappropriation;
• The purposes for which we process your Personal Information; and
• The retention obligations under applicable legal requirements.

10. Your Rights and Choices

Your rights may vary depending on where you are located. We have created mechanisms to provide you with the following control over your information.

• Accessing, Updating, and Deleting Your Information. You can contact us as set forth in the Contact Us section below to request access to, correction of, or deletion of Personal Information that you have provided to us. We may also ask you to verify your identity before we respond to your request. Depending on your request, we may not accommodate your request to change information if we believe the change would violate any law or legal requirement or negatively affect the information’s accuracy.
• Cookies and Automatic Data Collection Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. However, if you disable or refuse cookies, please note that some parts of these websites may become inaccessible or not function properly.
• California Residents. If you are a California resident, you may have additional personal rights and choices with regard to your Personal Information. Please see Your California Privacy Rights for more information. California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information in the Contact Us section.

11. Data Security

The security of your Personal Information is very important to us. We use physical, electronic, and administrative safeguards designed to protect your Personal Information from loss, misuse and unauthorized access, use, alteration, or disclosure, as required by relevant law. We will only retain your Personal Information for as long as reasonably necessary to fulfill the purpose of collecting it.

We also require our service providers and business partners to whom we disclose the information to do the same. We will continue to improve our physical, electronic, and administrative safeguards. However, the Internet environment is not 100% secure, and we cannot guarantee that information we collect will never be accessed in an unauthorized way.

12. Your California Privacy Rights

If you are a California resident, please refer to our California Privacy Notice for additional information about your rights.

13. Your Kentucky Privacy Rights

If you are a Kentucky resident, you have the following consumer rights:

• Right to opt-out of targeted advertising, sale of Personal Information or profiling for automated decision purposes
• Right to know about Personal Information collected or disclosed
• Right to request deletion of your Personal Information
• Right to request correction
• Right to data portability

Kentucky also requires your consent to process sensitive Personal Information, but we do not collect any categories of sensitive Personal Information.

For the specific details of the rights, please submit your consumer request to us at info [@] oxmoorbourbon.com. We will not discriminate against consumers who exercise their consumer rights.

We will attempt to respond to a verifiable consumer request within forty-five (45) days of receipt. If we require an additional forty-five (45) days to respond to your request, we will inform you of the reason and extension period in writing. If we decline to take action regarding your consumer request, we will provide you the justification within forty-five (45) days after receipt of the request. You may appeal the decision by emailing us at info [@] oxmoorbourbon.com with your response to our justification and any supporting evidence. We will respond to your appeal within sixty (60) days of receipt to confirm any action we will or will not take based on your appeal. If we deny your appeal, we will provide a written justification for the denial, as well as the contact information for the Kentucky Attorney General for the option to appeal further and/or complain to the Kentucky Attorney General regarding our decision.

14. Changes To This Privacy Policy

Changes to this Privacy Policy will be posted on this site, along with information on any material changes. Oxmoor Bourbon reserves the right to update or modify this Privacy Policy at any time and without prior notice.

15. Contact Us

If you have any questions about this Privacy Policy or our use of your Personal Information, please contact us:

By Mail:
720 Oxmoor Ave
Louisville, KY 40222

By Email:
info [@] oxmoorbourbon.com

0156644.0784298   4875-7611-0002v8